Electronic Farming

January 24, 2010

During our recent research investigating broadband use for the Federal Communications Commission we heard a lot about the Facebook application FarmVille from people across the country. It came up almost as often as MySpace, online gaming, and Facebook as something that kids are doing online. I decided to check it out. FarmVille is an interesting mix: part environment, part tech, part social networking:

“Like an agrarian Sims, FarmVille allows you to tend a virtual plot of land. You harvest your crops, save coins and then use those coins to purchase farm implements, animals and seeds that will help increase the size and scale of your own virtual farming operation.”  Read more >>

What is it that’s intriguing about this game to its players? And, how does it relate (or not) to farming in the physical world?

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