Entry

The Tools They Use

Portfolio

Created by: Dharma Dailey
For: The Spin Project
Service: Documentation of Processes, Issues, and Best Practices
Date:  2008

Project Description:

Deep Tech member Dharma Dailey was asked by The Spin Project to create an article on using Web 2.0  tools for strategic communications for their book: Whose Media? Our Media! Strategic Communications Tools to Reform Reclaim and Revolutionize the Media. Editor Isobel White wanted to forgo the a typical gee-whiz list of  web 2.0 tools.  She wanted a story that was easy for people to follow.  She wanted the examples used to be drawn from the target audience for the book.  The result is an analysis of both strategic communication and organizational communication for a typical volunteer based project told in a concise story format.

Here is the article as a pdf.

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